Kaleb’s Frozen Kustard
Kearney’s longest-operating frozen custard shop
Perhaps Wisconsin’s best-kept and tastiest secret is a variety of ice cream known as fresh frozen custard. Custard has become so popular that Milwaukee probably sells more fresh frozen custard than anywhere else in the country. Milwaukee is known as the “Custard Capital of the World”. Follow our story to find out how custard earned its tasty reputation.
Fresh frozen custard originated on Coney Island about 1919. Custard was first sold as a carnival treat. Because it tasted so good, with its creamier, smoother, and thicker texture from a product produced fresh daily and hand dipped, it quickly grew in popularity. In the ensuing years, custard was being sold on the boardwalk of Atlantic City along with other East Coast resort communities. By 1932, the Kirckauf family of Lafayette, Indiana discovered custard and opened their first stand in that city. This store is still in operation and is considered by most to be the oldest continuously operating custard stand in the country.